Scientists and hairy men agree—body hair is hot! Fortunately, guys everywhere can be their hairiest self and still stay cool with Hanes X-Temp. Our task was to create myriad content in the same wheelhouse of last year’s Hot n’ Hairy campaign.
In the end, the client liked the ideas so much they couldn’t just pick one—so we brought two of the territories to life.
CW: Robert George
Alamo Rent-a-Car was getting lost in the travel brand mix on social media so we created a campaign using family-friendly humor and storytelling help them stand out. Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way.
The campaign consisted of two videos and a dedicated Pinterest board. Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right direction for our client.
As lead art director I was responsible for updating the current print ads, expanding the campaign to digital components, and creating a commercial based off of the Zoocation print ad. I'm absolutely in love with the look and feel of this campaign so I had a lot of fun creating the new layouts and even more fun creating the commercial!
Hanes with Fresh IQ is loaded with odor-controlling tech—it’s unlike any underwear the world has ever seen (or smelled, for that matter)! In this launch campaign, we’d treat the arrival of Fresh IQ like how any game-changing innovation would be, and introduce the masses to latest in underwearable technology with all the pomp and circumstance it truly deserves.
WASA is the biggest crispbread baker in the world with a small army of supporters in America. But for those that hadn't heard of it yet, we wanted to show them all the amazing ways this versatile snack can be enjoyed.
Winter is the time for warm and hearty dishes which is why I was tasked with creating a campaign celebrating the king of casseroles: the lasagna. I was told they could only afford a limited amount of shots but by getting creative with the shooting schedule I was able to increase that number which ultimately elevated the work. Long story short, I concepted the work, art directed the shoot, and ate way too much lasagna for this campaign.
We were tasked with creating a campaign for Best Buy's Geek Squad about how they can help consumers set up the fancy, new tech gifts they received for Christmas. It was a requirement that it run after the holidays so we came up with the concept of turning the day after Christmas into a holiday all it's own. Complete with carols, a classic tale, and a contractually obligated appearance by Von Miller.
The idea was signed off on the same day it was presented and the clients were extremely happy with the work but life isn't fair so a few weeks later the entire project was halted due to an unexpected budget cut.
Enterprise believes you don't need a lengthy road trip to discover new places and experiences so we created a campaign all about the art of discovery via a "mini road trip."
To create content we worked with popular Vine and Instagram artists to take us past the tourist traps of their favorite cities and instead focus on to the lesser-known places that are a short drive away.
Just in time for back to school, Nestlé Pure Life released their kid friendly Share A Smile bottles so we created school themed images to share out on their social channels.
As lead art director it was my responsibility to collaborate with the animators to ensure that our desired style was consistent throughout the video. This included giving input on everything from the character's outfits to the sound effects.
One of my best friends collects different translations of the book The Little Prince from her friends all over the world so when it came time to get her a wedding gift I had the idea to make her a one-of-a-kind translation: The Lil' Prince, Texas edition. I spent months reimagining, repainting, and rewriting the majority of the book into themes from my homeland. For example, his sheep became a long horn, his scarf became a bandana, and of course, his flower became a yellow rose. It was a lot of work but the look on her face when I gave it to her made it all worth it.