Scientists and hairy men agree—body hair is hot! Fortunately, guys everywhere can be their hairiest self and still stay cool with Hanes X-Temp. Our task was to create myriad content in the same wheelhouse of last year’s Hot n’ Hairy campaign.
In the end, the client liked the ideas so much they couldn’t just pick one—so we brought two of the territories to life.
CW: Robert George
Alamo Rent-a-Car was getting lost in the travel brand mix on social media so we created a campaign using family-friendly humor and storytelling help them stand out. Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way.
The campaign consisted of two videos and a dedicated Pinterest board. Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right direction for our client.
As lead art director I was responsible for updating the current print ads, expanding the campaign to digital components, and creating a commercial based off of the Zoocation print ad. I'm absolutely in love with the look and feel of this campaign so I had a lot of fun creating the new layouts and even more fun creating the commercial!
Hanes with Fresh IQ is loaded with odor-controlling tech—it’s unlike any underwear the world has ever seen (or smelled, for that matter)! In this launch campaign, we’d treat the arrival of Fresh IQ like how any game-changing innovation would be, and introduce the masses to latest in underwearable technology with all the pomp and circumstance it truly deserves.
We were tasked with creating a campaign for Best Buy's Geek Squad about how they can help consumers set up the fancy, new tech gifts they received for Christmas. It was a requirement that it run after the holidays so we came up with the concept of turning the day after Christmas into a holiday all it's own. Complete with carols, a classic tale, and a contractually obligated appearance by Von Miller.
The idea was signed off on the same day it was presented and the clients were extremely happy with the work but life isn't fair so a few weeks later the entire project was halted due to an unexpected budget cut.
As lead art director it was my responsibility to collaborate with the animators to ensure that our desired style was consistent throughout the video. This included giving input on everything from the character's outfits to the sound effects.