Hanes with FreshIQ is loaded with odor-controlling tech—it’s unlike any underwear the world has ever seen (or smelled)! In this launch campaign, we’d introduce FreshIQ, the latest in underwearable technology, with all the pomp and circumstance it deserves.
CW: Robert George
In this day and digital age, everything is smart and connected. Everything has “tech”. A wristband tracks your steps and sleep patterns. Thermostats learn how cold or hot you like things. Cars drive themselves. And you are totally plugged in. You’ve incorporated the newest i-this and app that into almost every part of your life.
You forgot to upgrade something that’s right under your nose and getting up in everyone else’s. Your smelly, outdated underwear. The original wearables. Boxers, socks and T-shirts that you haven’t upgraded since you got a Hotmail account.
The time has finally come for a much needed underwear upgrade. It’s called FreshIQ – the latest in a long line of underwearivation from Hanes. Every sock, T-shirt and boxer brief has been rebooted with state-of-the-art, odor-blocking technology. FreshIQ was developed by Hanes to be the firewall you need to fend off man stank malware in all its forms.
This is the underwearable revolution the world – and people who
were too nice to say anything – has been waiting for.
Can you smell it? Trick question.