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lost in the travel brand mix on social media and needed a campaign that used family-friendly humor and storytelling help them stand out. THE IDEA Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way. The campaign consisted of two videos and a dedicated Pinterest board. Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right creative direction for our client. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1440349823103-FX0QLY1B00C9B71KW8HK/Zoocation_banner_website.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492481006890-2J2LKSFCY00OC66XMHIF/image-asset.jpeg Work - Zoocation with Travelodge As lead art director on this campaign I was responsible for creating a print ad and commercial about their Zoocation promotion, updating the current print ads, executing banners, and designing their booth for a trade show. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1440353449480-8SYJBKQRTGSY1JN85Z25/Persona+book_front_2x.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1440353524319-82S3IVQPDPL6BACN31T0/Persona+book_back_2x.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196210718-W8SDSLUR4DUX01F9P10I/HG_Portfolio_0000_Layer+Comp+1.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196213767-UT1E5MNDJUHJGABP820R/HG_Portfolio_0011_Layer+Comp+12.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196213341-85KQF9ZTTTAD7XO8ME03/HG_Portfolio_0006_Layer+Comp+7.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196211882-1YMB5LRIV30PTOYBO13S/HG_Portfolio_0003_Layer+Comp+4.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196214342-XG72AJ4WFB2ALV0DDEMY/HG_Portfolio_0012_Layer+Comp+13.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196212822-DFUEHQ83VRNNAFP8UL48/HG_Portfolio_0005_Layer+Comp+6.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196211612-CE5HAUH89QLBDBPFX689/HG_Portfolio_0002_Layer+Comp+3.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196212488-WVKS4NMJUJA9BXLSJTZ6/HG_Portfolio_0004_Layer+Comp+5.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196210530-CP2GEC56XON7Z6D5IJUL/HG_Portfolio_0001_Layer+Comp+2.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1478196214948-6RRV1AV5LOTFJMTC7GNN/HG_Portfolio_0013_Layer+Comp+14.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1500060681110-XCKWQFXRIHIHCNSYJK8W/Godfather2.jpg Work - The Hairy Godfather THE ASK Create a social campaign for Hanes X-Temp product line which is designed to keep hairy men cool. THE IDEA Grant the wish of hairy men everywhere through the magic of the Hairy Godfather. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492652652407-S67V837JJY0FMM56QA7A/image-asset.jpeg Work FRESHIQ DASH Order a fresh batch of Hanes with FreshIQ underwear with the push of an Amazon Dash button. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492706889841-7I6HLZSRN194D1DED3FP/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492703549599-23VGT73Q555U1TALD6SK/image-asset.jpeg Work FRESHIQ DRONE DELIVERY We’ll make sure those waiting in line for the latest tech have the latest tech to keep their odor under control. With a simple tweet, Hanes with FreshIQ will be delivered to you by drone. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492703151323-JZPWNLH46LO4VNS197YC/image-asset.jpeg Work PARODY TECH REVIEWS We'll partner with social influencers and technology centric websites to create parody tech reviews to spread the word about FreshIQ. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492704971972-KOHI9HS6VXHP32HKOOAL/DroneShirt.jpg Work - UNDERWEARABLES (unproduced) Hanes with FreshIQ is loaded with odor-controlling tech—it’s unlike any underwear the world has ever seen (or smelled)! In this launch campaign, we’d introduce FreshIQ, the latest in underwearable technology, with all the pomp and circumstance it deserves. CW: Robert George https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492703938748-3N9O8YOID91DUKN0RPBX/underwearables_site2.jpg Work UNDERWEAR UPGRADE PROGRAM Fans can visit our website and make the pledge to upgrade their underpants in exchange for FreshIQ coupons. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492653440429-B201LSHO65A4W3S1EYCT/image-asset.jpeg Work UNDERWEAR UPGRADE PROGRAM In select cities we’ll open pop-up stores where you can exchange your old underwear, socks and shirts for a free upgrade to FreshIQ. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492705748158-ABMC5YLQVJAHU8T5F1RG/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492471138903-84IV2CKTXM3SHM4BI9HA/image-asset.jpeg Work - Hanes Ends The Smellfie THE ASK Create the supporting digital/social work for The Martin Agency’s ‘End the Smellfie’ campaign which introduced Hanes’ FreshIQ, an all-new, advanced odor-controlling line of men's underwear. THE IDEA This odor-blocking underwear ended the need to check for B.O., aka a ‘Smellfie.’ but we were given freedom to branch out from that idea with our work. We came up with two directions, the ideas for each are written below. CW: Robert George https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492543641850-YOMF6R7Y67I2LEQ5DYZY/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1492543566059-V0QJ3A59H9N6SV57AVC8/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/6176b532-b490-4df6-8b45-90f374a7859a/spotify2.jpg Work - Call Me Maybe I introduced myself via a tweeted Spotify playlist to one of my favorite agencies: 360i. The end result? My playlist was retweeted by 360i which put me in touch with some amazing people. Not long afterwards, I was brought in for an interview and then hired by 360i. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501465097017-BH6JPAX799TKIZ3IGHHF/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501463861246-ANH8MWOYWY8JT347C926/giphy1.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501472233629-G44E0ISL0I8X8CX84QUX/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501462459924-Z1X7OHOTU18URNR9IXRN/NewYork3.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501444246806-ATNJRN6E8L661XVT7X4X/Chicago2.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501471722547-7FK6409APCK5KVSDBGAR/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501463715167-B5EIPSP2BHSWPLK8ZAFW/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501472204411-51TI638S8FGSXB0UASKM/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501697391658-HFYTSGGCXK8OA4416G6E/image-asset.png Work - Candy Crush Bus Tour THE ASK “Anyone want to wear a mascot costume & travel across the country for 10 days on a tour bus from June 19th to 30th?! (not kidding)” - Facebook post THE IDEA Join the team from Big Spaceship as the red jelly bean mascot on their Candy Crush promotional bus tour across America. I didn’t know anyone on team, I’d never done on-camera work, and I’d never slept in a bunk bed on a bus but I only had one question: Where do I sign?* *To be clear, I was not the art director on this campaign. I was there only as "talent." https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501465063214-BX9UWST85W6SFUTX1M11/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501469728927-PALY5GAODNPWKV8WHN7M/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501521134982-CF5BHGBQ6NRASY7DTJB8/CandyCrushSaga.001.jpeg Work - NYC > LA NYC > LA https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501468247233-3EO3E77H5ABQL92TTRCU/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501468974421-ITD9IM0TJKF89QTK53OP/Screen+Shot+2017-07-30+at+9.12.25+PM.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501472833638-NWKZNFAW67R8AFORIT3C/IMG-20170629-WA0003.jpg Work That's a wrap! https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501469656367-S7UND2SDA2CIACQU3P7O/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501698620183-4BJZAPQ970RE0C63XM1M/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501471479046-W8CQRLJ25ZYHJL0LJ8TC/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501460829065-XY2BUKMR94CIXH96F5D3/NewYork.gif Work Philadelphia https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501697930381-0OZ33H9F1KFV0X5QLDNY/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501469318467-QBKL9A0E5IB7YNEZXMXN/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501465437206-CDQKLBJ0YSALHIVG7HSW/20170624_183319.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501466917078-2YWRAGBYCRGAFBH7DGXX/SanAntonio.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501467903614-VQRSQPLR89VCMC7LZ05N/image-asset.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1501472622839-NLEF6CO3LT17PQ71F4JF/image-asset.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/bdba03c3-704a-42b1-89e9-3c9f10f64b6a/truTV2.jpg Work - Funny because it's tru THE ASK To create a very wide array of branded materials for truTV shows. THE IDEA Lets make cool stuff! https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1534868603389-ZHCA2DDQY8JXOYQAA2TI/Screen+Shot+2018-08-21+at+12.22.00+PM.png Work I changed the brick wall from white to blue and switched out the day time colors for a sunset behind the talent. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1533176159076-6JVFTHQBBCCLV8L40LM1/tacoma_sitenologo_1920x1080_0.jpg Work The show Tacoma FD needed placeholder key art while the show was being filmed but there were almost no creative assets to work with. I created the above key art by removing the guys from their original image and creating an environment via stock photography. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1533254046932-I2AKF2JJST62ZUJXSNNJ/Screen+Shot+2018-08-02+at+7.52.37+PM.png Work I came up with this layout after discovering we had painted portraits of the guys from another project. I then used stock images to add the frames and create the environment around it. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1533169632229-IUOEFCCIORD267BQX8J4/LNS_Key-Art_Final_050318_TuneIn.jpg Work I updated the key art for Late Night Snack by creating a bowl of tomato soup, adding in the crackers and then changing the background color. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1595377979893-684RVW2DZX711R8J7A94/BreakingNews_InSitu+copy.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1595427380520-IMR4Q6BEWYBFANAFXLQU/GiphyPage+copy.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1594934643678-GEL77KDR02RD4RV6PM07/Comp+2.gif Work Instagram social post https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1595373548186-Y2NLW27XD5YO1DMYQ8K9/Newsletter_InSitu.gif Work Newsletter headers https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585633546338-S7ZM09JC74PC7TSXQKAJ/WebsiteImage-01.jpg Work - Budsfeed THE ASK Budsfeed is a burgeoning one-stop-shop site for cannabis-related material and they needed help growing their brand. THE IDEA Execute a rebrand using new layouts and color palette, create exciting and engaging social media content, and launch the brand on a new platform. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628353897-WT46R10Z3XHYB1GKD7JY/Danksgiving.gif Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628387264-NWEP7J3DIT9ZDBGWHTWT/Oscars-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628356453-45310W2FFN7K7VH87BVY/hanukkah-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628357511-IX9Y8X36K95QBFOA4Y1I/HappyHolidaze-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628441554-DNQ4UE67X9X1T0NGQNI8/PresidentsDay-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628400554-UUMEV22IZ4YLLVR6PXMH/ChineseNewYear-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628403752-7QIELOF8O5XZ564L1XD4/CornChip-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585633660598-ZC09XGJJJX0ZYCU4O498/MardiGra-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585628431986-WNF3MEOSQYXOD5BODY1U/NewYearsDay-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585633328956-XEGVJDJT3229CFWMQSLS/vote.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1585633799086-GCUX1P8R9L7YRS5JDQTI/SuperBowl_blue-01.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1592850100145-DH0X6X4O7WNDFOKGIF6T/Maythe4th.jpg Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1595378501084-EROPVOK474QLAWK5D6M4/GeneralPost_InSitu+copy.png Work https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1629945725136-ZS49FWHIWN7UOYSASIPX/explainer.jpg Work - Introducing Rhythm THE ASK I designed and animated an explainer video for Houston’s newest green energy company: Rhythm https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631058732346-NY7K9BE2RDNRYAYPKARA/DSC_0706.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631059099620-Q53KLFIZPM5LLUD6SN6S/DSC_0626.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631058611149-GU0H1FHFVYBA1DKWIH2K/DSC_0588.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1630984814515-QN0Q9WHZPG54QMLUZZIL/DSC_0824b.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631059664142-HR6OIH5AV1BGAM67X1U1/DSC_0726.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631060538582-M24BIDYNT27SYWR1NBIT/ChapmanRanch_Selects_06.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631060293451-Y65B86LH3IHGRFWZJQ3N/DSC_0777.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/0e9bfe7e-abaf-416f-9428-961eedf656d7/ChapmanRanch_Selects_03.jpg Work - Chapman Ranch THE ASK We needed imagery in order to advertise our latest offering: an energy plan from a wind farm right here in Texas. THE IDEA Head down to Chapman Ranch Wind Farm with a videographer to oversee the capture of footage and personally shoot photography of the scenery. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631060085751-MSZHY0ASL0MC29HUL6D9/DSC_0812.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1631059615656-Q19WGVJTZSDY1CNJR35B/ChapmanRanch_Selects_03.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1630985148957-E8V0SM5MVWSSXHHZVV10/ChapmanRanch_Selects_02.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/c2991d86-508a-4134-af2f-0856ac7513fb/IGGrid_InSitu.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/216f7026-b7c2-4f3e-bcd7-34934276213d/01_Rhythm_Social_0007_Stats_3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/93f94552-653c-4c77-8661-b4bc20c066c9/01_Rhythm_Social_0009_Power.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/eaa9998b-95fc-44c8-8ca1-010c01d3b9b5/ObjectionLP_V4_6-3_alt.jpg Work - That’s Good Energy Rhythm is a green energy company that entered a very saturated Texas market in 2021. In order to stand out from the competition, I created imagery that felt contemporary, had humor, and most importantly, gave off good energy! https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/f7738946-f1b5-4886-9b35-2dd758a8aac1/01_Rhythm_Social_0005_Stats_1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/f3a19b4e-f79d-4e2b-aba0-359a6b84ffaf/Emails_InSitu2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/6a39008a-2784-482f-8957-d2ad119eaf35/01_Rhythm_Social_0001_Ice.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/e0a43bd0-af77-460a-a7dd-276fdd6f92ef/01_Rhythm_Social_0004_Storm.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/5d7a3eb8-3a9b-41f9-b5a6-8b9eaeeeb1e7/01_Rhythm_Social_0000_Conserve.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/48eeb574-81c8-43f5-8a15-37537d423a2d/01_Rhythm_Social_0006_Stats_2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/ea9ef482-b891-4e85-83ca-7b69897526da/01_Rhythm_Social_0003_Headphones.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/e4448488-5d03-4d25-9b08-6499f15aee58/01_Rhythm_Social_0002_Umbrella.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/d109ad7e-9b79-4ab8-8279-3fba346527e1/RodeoBillboards_Bronco.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/2767c6c7-355f-4c30-a097-52148b119360/RodeoBillboards_Wheel.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/6d44d1ba-306f-482b-855c-11297c3b9f2c/RodeoBillboards_Mutton.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/546e2e10-004f-4fa4-b30b-50a2154e3344/RodeoBillboards_Play.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/1b096f00-f96a-4d91-80bd-babff535243d/RodeoBillboards_Dance.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/81fefba0-fffb-4b4a-88f8-809fcc4dd229/RodeoBillboards_Eat.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/5f049fab-fb8f-499c-8d9d-5eac61fd3372/HLSR_Logo.png Work - Let’s Rodeo THE ASK Create a series of billboards to get Houstonians excited for the 2023 Houston Livestock Show and Rodeo. THE IDEA Use larger than life imagery coupled with the phrase ‘Let’s Rodeo’ to showcase the array of exciting experiences that the rodeo has to offer. This idea sold through and was made. My CW partner and I created the concept and I worked with a designer to execute all the billboards. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/e463eb29-1551-41e9-9aeb-135ea41242eb/RodeoBillboards_Leon.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/c602ebab-58de-497e-9cf6-8eb8289fbe85/Bus.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/73d0f866-7145-41a8-b008-60e9695514e4/Stage.jpg Work - Make it stand out Presentation Stage: The object in the middle of the stage acted as a doorbell (complete with ‘ding dong’) to emphasis the theme that the Shell Energy Stadium is the official new home of energy. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/e8233bed-850a-4e3a-be02-c02b5ec3060b/Stadium.jpg Work - Title Night Pre-Game THE ASK Create a comprehensive, integrated campaign and game-day activation that welcomed the city of Houston to the new home of the Houston Dynamo and Houston Dash: The Shell Energy Stadium. *** Winner of: Silver ADDY, 2024 AAF Awards: Local (Houston) Gold ADDY, 2024 AAF Awards: District 10 (Arkansas, Louisiana, Oklahoma & Texas) https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/200da719-e14f-4138-9535-630dbc08002c/ShirtCup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/b477a033-2e7d-42e2-8938-cb5870cdc886/DynamoKiosks.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/cecdac17-0cc4-4580-81fd-20671488c08a/Suite.jpg Work - Make it stand out A design for the inside of a suite at the stadium. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/11bfdf7e-a772-406f-8be5-52fee009f982/DynamoPoster.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/4a9a27b2-a309-4fc9-ba7b-7cc794f318a1/PhotoWall.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/045b3bf3-fb60-41a8-a09e-532b63eb6ac9/SocialPost.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/c8ec3cb0-a93d-45d2-be4c-96c3a388b551/DashPoster.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/46af49bd-4e03-451e-a63a-bf8db8769f73/Cars.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/19990776-2c21-4dbe-904a-c9de40a0a59d/Invite.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/54d95d7e-a67a-4810-a118-2c50bad753c3/Magazine_Cropped_Joyce.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/87695a1e-9893-4413-8a77-065604b97ff4/Legacy_HeaderImage.jpg Work - Legacy Community Health THE ASK Utilize the insight that seniors often avoid wellness checks due to the process feeling impersonal in a campaign advertising Legacy’s senior services. THE IDEA Doctor’s taking notes during an appointment is a familiar sight so I used it as a vehicle for storytelling however the notes in the ads are not just medical. This campaign displays notes that include personal info as well which demonstrates a doctor that doesn’t just see them as a patient, but as a whole person. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/9fb731c5-fc76-4a89-8182-cfd9399d85df/SocialPost.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/8fa68787-e70b-48b7-ba1d-d472ea1629d9/Ricky_Magazine_Cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/7bdc6092-8baf-465c-a361-64b9b1476a6a/LegacyBillboard_V2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/4d8104e2-fafc-462c-b7ff-da7599586931/Cinthia_Magazine_Cropped.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/c9633200-7d9a-46ed-b6fc-1bdb811073d3/SocialPost_CENT_Alt_PropertyOwner.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/558a0493e4b002a4489d0725/c3715dc7-58cb-4014-aacd-d9b206e43da3/CENT_LIA_Thumbnail.jpg Work - Words to Save By THE ASK Encourage income-eligible residents and property owners of affordable housing to take advantage of a CenterPoint Energy program that provides energy-efficient upgrades at little to no-cost. 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