The Art of Exploration
Enterprise wanted to show their audience that you don’t have to travel far to go exploring so we created a campaign that highlighted the off the beaten path destinations near every city. And because no one knows an area better than a local we worked with influencers to create content in their own style about their favorite hometown hidden gems.
We used a hack known as 'click to reveal' to kick off the campaign because it both encouraged interaction and reflected our campaign idea of discovery. To see it in action click here!
We also created similar posts for Facebook but because it doesn't have the 'click to reveal' function we kept them in color and adhered to the 20% rule for text.
We worked closely with artists to help inspire and execute their ideas. We created 9 pieces in total and below are some of our favorites!