The Adventures of Leilani & Dash
Alamo Rent-a-Car was getting lost in the travel brand mix on social media and needed a campaign that used family-friendly humor and storytelling help them stand out.
Introducing Leilani & Dash: Two dashboard figurines that inspire travel while connecting with our target in a more memorable and engaging way. The campaign consisted of two videos and a dedicated Pinterest board.
Overall it garnered over 6 million impressions and more than 3 million video views on Facebook but more importantly, it marked a huge step in the right creative direction for our client.
Leilani is quick with a joke and plays a mean ukulele while Dash loves the outdoors. Together, they’re fun and always up for adventure. Good thing they live in an Alamo rent-a-car!
Halfway through production we were told to kill this idea because we didn't have the budget to hire an animator so I volunteered to teach myself how to use After Effects and created all the gifs myself. Click to see it irl.